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<title>The Spectator 218</title>
<header>
  <number>no. 218</number>
  <date>1711-11-09</date>
  <author>Richard Steele</author>
  <quotation>Quid de quoque viro et cui dicas s&#230;pe caveto.-Hor.</quotation>
  <translation>Hor. Ep. xvii. 68.</translation>
  <translation>------Have a care</translation>
  <translation>Of what you talk, to whom, and what, and where.--Pooley.</translation>
  </header>
<text>
<paragraph>I HAPPENED the other Day, as my Way
is, to strole into a little Coffee-house beyond <italic>Aldgate;</italic> and as I
sat there, two or three very plain sensible Men were talking of the
SPECTATOR. One said, he had that Morning drawn the great Benefit
Ticket; another wished he had; but a third shaked his Head and
said, It was pity that the Writer of that Paper was such a sort of
Man, that it was no great Matter whether he had it or no. He is, it
seems, said the good Man, the most extravagant Creature in the
World; has run through vast Sums, and yet been in continual Want; a
Man, for all he talks so well of Oeconomy, unfit for any of the
Offices of Life, by reason of his Profuseness. It would be an
unhappy thing to be his Wife, his Child, or his Friend; and yet he
talks as well of those Duties of Life as anyone. Much Reflection
has brought me to so easy a Contempt for every thing which is
false, that this heavy Accusation gave me no manner of Uneasiness;
but at the same Time it threw me into deep Thought upon the Subject
of Fame in general; and I could not but pity such as were so weak,
as to value what the common People say out of their own talkative
Temper to the Advantage or Diminution of those whom they mention,
without being moved either by Malice or Good-will. It will be too
long to expatiate upon the Sense all Mankind have of Fame, and the
inexpressible Pleasure which there is in the Approbation of worthy
Men, to all who are capable of. worthy Actions; but methinks one
may divide the general Word Fame into three different Species, as
it regards the different Orders of Mankind who have any Thing to do
with it. Fame therefore may be divided into Glory, which respects
the Hero; Reputation, which is preserved by every Gentleman; and
Credit, which must be supported by every Tradesman. These
Possessions in Fame are dearer than Life to these Characters of
Men, or rather are the Life of those Characters. Glory, while the
Hero pursues great and noble Enterprizes, is impregnable; and all
the Assailants of his Renown do but shew their Pain and Impatience
of its Brightness, without throwing the least Shade upon it. If the
Foundation of an high Name be Virtue and Service, all that is
offered against it is but Rumour, which is too short-liv'd to stand
up in Competition with Glory, which is everlasting.</paragraph>
<paragraph>Reputation, which is the Portion of every Man who would live with the elegant
and knowing Part of Mankind, is as stable as Glory if it be as well
founded; and the common Cause of human Society is thought concerned
when we hear a Man of good Behaviour calumniated: Besides which,
according to a prevailing Custom amongst us, every Man has his
Defence in his own Arm; and Reproach is soon checked, put out of
Countenance, and overtaken by Disgrace.</paragraph>
<paragraph>The most unhappy of all
Men, and the most exposed to the Malignity or Wantonness of the
common Voice, is the Trader. Credit is undone in Whispers. The
Tradesman's Wound is received from one who is more private and more
cruel than the Ruffian with the Lanthorn and Dagger. The Manner of
repeating a Man's Name, As; <italic>Mr. Cash, Oh! Do you leave your Money
at his Shop? Why, do you know Mr. Searoorn? He is indeed a general
Merchant.</italic> I say, I have seen, from the Iteration of a Man's Name,
hiding one Thought of him, and explaining what you hide by saying
something to his Advantage when you speak, a Merchant hurt in his
Credit; and him who, every Day he lived, literally added to the
Value of his Native Country, undone by one who was only a Burthen
and a Blemish to it. Since every Body who knows the World is
sensible of this great Evil, how careful ought a Man to be in his
Language of a Merchant? It may possibly be in the Power of a very
shallow Creature to lay the Ruin of the best Family in the most
opulent City; and the more so, the more highly he deserves of his
Country; that is to say, the farther he places his Wealth out of
his Hands, to draw home that of another Climate.</paragraph>
<paragraph>In this Case an ill Word may change Plenty into Want, and by a rash Sentence a free
and generous Fortune may in a few Days be reduced to Beggary. How
little does a giddy Prater imagine, that an idle Phrase to the
Disfavour of a Merchant may be as pernicious in the Consequence, as
the Forgery of a Deed to bar an Inheritance would be to a
Gentleman? Land stands where it did before a Gentleman was
calumniated, and the State of a great Action is just as it was
before Calumny was offered to diminish it, and there is Time, Place
and Occasion expected to unravel all that is contrived against
those Characters; but the Trader who is ready only for probable
Demands upon him, can have no Armour against the Inquisitive, the
Malicious, and the Envious, who are prepared to fill the Cry to his
Dishonour. Fire and Sword are slow Engines of Destruction, in
Comparison of the Babbler in the Case of the Merchant.</paragraph>
<paragraph>For this Reason I thought it an imitable Piece of Humanity of a Gentleman of
my Acquaintance, who had great Variety of Affairs, and used to talk
with Warmth enough against Gentlemen by whom he thought himself ill
dealt with; but he would never let any thing be urged against a
Merchant (with whom he had any Difference) except in a Court of
Justice. He used to say, that to speak ill of a Merchant, was to
begin his Suit with Judgment and Execution. One cannot, I think,
say more on this Occasion, than to repeat, That the Merit of the
Merchant is above that of all other Subjects; for while he is
untouched in. his Credit, his Hand-writing is a more portable Coin
for the Service of his Fellow-Citizens, and his Word the Gold of
<italic>Ophir</italic> to the Country wherein he resides.</paragraph>
<paragraph>T.</paragraph>
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